shereen pavlides
cookbook author, International social media chef, video creator
Shereen Pavlides
Work Experience
Cooking with Shereen; International Chef Influencer
Social Media Content Creator / Influencer, reaching millions worldwide. TikTok; @CookingwithShereen over 4.7 million followers; with each video reaching over half a million to multiple million Views and Likes. Highest TikTok video (BEST Banana Bread) reached 28.8 million Views with 4.5 million Likes.
She uses all her own created, developed and tested recipes for all platforms @CookingwithShereen. Instagram; (717K followers), Facebook; (746K followers) and YouTube Channel: (601K subscribers).
October 2019 to Current
On-Air Guest - QVC; West Chester, Pennsylvania
Spokesperson for Cook’s Essentials, QVC’s proprietary brand of cookware, bakeware, appliances and kitchen gadgets. Live On-Air guest; presented and demonstrated (over 186 live airings) of QVC's products, alongside the program host to more than 100 million homes in the US.
December 2018 to January 2020
Food Stylist - QVC; West Chester, Pennsylvania
On call Culinary Stylist for QVC's live on-air cooking shows and culinary products.
Prepares, styles and executes live on-air food presentations for shows; In the Kitchen with David and In the Kitchen with Mary, directly impacting sales.
Works closely with a team of stylists and broadcast producers, along with vendors and on-air guests to preview the sell table, providing culinary support on-set during the live sell.
November 2017 to December 2018
Host of Cook This! with Shereen & Contributing Food Correspondent - GateHouse Media; Philadelphia
Started as monthly food correspondent with a monthly cooking video, then promoted in February 2014 to weekly food correspondent and host digital show, Cook This! with Shereen. Quickly advancing through promotions and acquiring sponsorship from Boscov's to represent their brand and various cooking appliances.
Increased revenue by building relationships and increasing readers and viewers. Received "First Place" 2018 Professional Keystone Press Award for: Video Story; Cook This! with Shereen: Summer Jersey Corn Gazpacho | Bucks County Courier Times
Digital Cooking Show:
www.burlingtoncountytimes.com/videos/cook-this/
www.buckscountycouriertimes.com/videos/cook-this/
www.theintell.com/videos/cook-this/
www.timesonline.com
youtube channel
On-camera host and develops, writes & tests own recipes for the show | Photographs featured food’s beauty shot | Writes copy for segments | Hands-on set; prepares switch outs, styles set | Set and food stylist for each beauty shoot | Co-produces segments
Manages, conceives, creates and writes popular weekly food column and recipes; Bucks County Courier Times, Burlington County Times, The Intelligencer, The Beaver County Times, and Ellwood City Ledger newspapers.
February 2013 to January 2019
Freelance Culinary Consultant - The Culinary Palette; Pennsylvania & New Jersey
Started as Freelance Associate Food Editor / Test Kitchen Consultant, then promoted in May 2010 to Recipe Developer / Test Kitchen Chef. Continuously requested for various jobs by the executives in the Campbell Kitchen.
Campbell Soup Company account: Conceive, develop, write and test recipes, using their products and recipe guidelines, knowing their consumers to create high traffic-driving recipes for the home cook. Recipes are featured in various national publications, newspapers, www.campbellskitchen.com and their national product labels | On-Set Chef for TV and digital cooking segments | Food Stylist for digital and editorial
QVC account: Cookbook editor, developer and contributor for talent's cookbooks & multi- product’s cookbooks on-air sell
May 2010 to January 2018
On-Camera Talent, Contributing Editor - A+E Networks digital; New York City
Created, wrote and contributed popular original recipes and hosted cooking videos for
LifetimeMoms.com | Hands-on set; prepared switch outs and styled set | Food styled and photographed own recipes
March 2013 to December 2013
Chef Instructor - Carl Schaedel & Company, Inc.; Bryn Mawr, Pennsylvania
Taught professional hands-on, highly popular cooking classes to the home cook at the Bryn Mawr, PA, location for Viking Culinary Arts | Traveled to various on-site showroom locations for cooking demonstrations and promotional catering
June 2010 to June 2011
Cake Decorator - Carlo’s Bakery; Hoboken, New Jersey
Decorated, prepared and assisted cake making for the bakery and TLC’s popular hit show, “Cake Boss” under master baker, Buddy Valastro
March 2010 to May 2010
Freelance Associate Food Editor / Test Kitchen Consultant - Campbell Soup Company; Camden, New Jersey
Managed, organized and edited product labels’ recipes and instructions prior to publication and national distribution | Product and recipe testing | Food preparation for special corporate events
November 2009 to May 2010
Test Kitchen Extern - Good Housekeeping Magazine, Hearst Publications; New York City
Daily ordering and shopping of groceries | Tested recipes prior to national publication | Contributed in brainstorm sessions for monthly features | Assisted food stylist for May 2009s issue | Prepped, cooked and styled switch-outs for on-camera ABC TV segment; “GH Change for Good” | Researched and prepped byline for June’s 2009 monthly barbecue taste test | Prepped and styled food and products for on-camera NBC’s,“The Biggest Loser” under food director, Susan Westmoreland
December 2008 to February 2009
Kitchen Intern - Four Seasons Hotel & Resort; Philadelphia
Fountain Restaurant: Rotated on all stations at this award-winning fine dining French, American restaurant under Executive Chef, Martin Hamann.
January 2007 to January 2008
Education
Institute of Culinary Education (ICE) - Career Culinary Arts; New York City
Completed 610 hours of intensive, hands-on professional training in classic Culinary Arts | Culinary Arts Diploma | Graduated with honors in December 2008
Rutgers University - Camden, New Jersey
Marketing; 2001 - 2003 | GPA: 3.4
Awards
2020 The Year on TikTok: Top 100; Finalist for Best Banana Bread, "Such a Snack: Top Food Recipes, Trends, and Hacks" {2:04-3:00}
2018 Professional Keystone Press Awards; First Place, Video Story; Cook This! with Shereen: Summer Jersey Corn Gazpacho. Bucks County Courier Times, Levittown, PA
http://panewsmedia.org/Events/contest/keystoneprofessional (on right, click: 2018 Keystone Winners - Division II)
2018 Newspaper of the Year General Excellence Award; First Place, Bucks County Courier Times, (Category; Division III). Newspaper of the Year Category; Best Use of Video; Second Place. Host and Contributor for Cook This! with Shereen. Bucks County Courier Times, Levittown, PA
